The idea for the Communications Task Force began back in early 2011, when the Discerning our Future task force started thinking about how we communicate with the congregation and beyond. A survey was designed to ask congregation members how they were currently receive information from and about the church and how they would like to receive information from and about the church. The survey also included questions about how people in our community learn about Hope Church.
The survey led to plans to update the church website and rethink Hope Church’s overall communications strategy. The goal was to develop a cohesive and strategic approach to all communications within and beyond Hope Church to be more effective in sharing the mission of our congregation and inviting people to be engaged in the life of our church.
One of the first communications changes that was made was the creation of a new logo. The Outreach and Hospitality Ministry worked with Chris Wiers to develop the cross you see pictured on the left.
At the invitation of the Discerning our Future task force, some more directed conversation about advertising began to develop in early 2012. This led to the formal formation of the Communications Task Force in the summer of 2012. The team worked to introduce the new logo through the printing of new bulletin covers, letterhead, envelopes, business cards and the banner that hangs by the Welcome Desk.
Later that fall, Communications Coordinator, Angie Griffore, was hired on to the Hope Church staff and began convening the group. For the past year and half, group members have included Pastors Gordon Wiersma and Jill Russell, Angie Griffore, Michael Kolk, Lois Maassen, and Phil Tanis.
The Communications Task Force focuses on supporting the Outreach and Hospitality Ministry with efforts in creating, writing, and placing strategic advertising and marketing messages. They also research and suggest additional communication vehicles for use within and beyond Hope Church. Some examples of advertisements and other means of communications that the Communications Task Force has worked on over the past year and a half are shown below.
The group was originally pulled together but is open to others joining. If you are interested in learning more about the Communications Task Force, please contact Angie in the church office to discuss the ways in which you can serve Hope Church in this way.
